What Is Exhibition Management? Everything Exhibitors Need To Know

Exhibiting at a trade show can be one of the most powerful moves in your marketing strategy if it’s managed well. And yet, with so many moving parts, from logistics and stand design to staff coordination and lead capture, exhibition management can quickly turn from exciting to overwhelming. At Booth Exhibits™, we’ve spent years working […]

Fun Ways To Greet Customers At Trade Shows

Greeting customers is one of the fundamental basics of exhibiting at B2B exhibition events, and the first step toward increased customer satisfaction. Think about it: every business relationship starts with that all-important first impression. And yet, despite its prominence, many still aren’t that invested in this crucial process. A simple “hi” or “hello” is usually […]

How To Be More Approachable At Trade Shows

Let’s face it: in a bustling trade show venue full of intimidating trade professionals, standing out can be a Herculean task. At the same time, we all know there is no other alternative: blending into the crown or retreating into a corner will just make you invisible, and that’s a recipe for disaster. So, just […]

SMART Sales Objectives For Exhibitors: 10 Examples

In our article on the exhibitor benefits of SMART objectives, we discovered that simply trying to sell as much as possible won’t work well as your company’s sole exhibition objective. Sure, you’ll make some sales, but you’ll find yourself lost in all the data and blissfully unaware of what went right or wrong. Now that […]

Exhibitor’s Objective Setting Template

Are your trade show appearances generating the real business results you need? As a CEO, marketing manager, or event planner, you know that simply showing up isn’t enough. Participating in B2B trade shows demands a significant investment of time, money, and resources. Yet, many companies approach these events with vague goals, opening up the possibility for diminished […]

Exhibitor Benefits Of SMART Objectives: Helping You Succeed

In our informative article on event objectives, we uncovered the SMART goal-setting criteria that you can use to navigate the lucrative world of B2B (business-to-business) exhibitions. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. In defining your exhibition goals according to this framework, you can maintain greater control over your exhibition performances over time. […]

Exhibition Marketing: What Is It And How Can It Boost Your ROI?

In the competitive landscape of business-to-business (B2B) industries, attracting potential clients to your exhibition stand is no simple feat. That’s where B2B exhibition marketing comes into play as a dynamic and effective strategy that leverages various interactions to showcase your brand, products, and services. But what exactly is B2B exhibition marketing, and why should it […]

Exhibition Sales: Winning Over Your Visitors

As with exhibition stands themselves, selling at exhibitions has become an art form nowadays. Think about it, with business competitors packed around you in an exhibition hall, it’s all the more challenging to convince attendees what you’re selling is the real deal. No wonder so many new exhibitors find their first trade shows difficult! Whether […]

Trade Show Lead Capture: The Art Of Closing Leads

Your exhibition is done and dusted and the trade show floor has closed, but there is still one important step to complete before you can call yourself a successful exhibitor. Capturing leads and following up on them is the last piece of the trade show puzzle; mastering it will pave the way for all your […]

Engaging Trade Show Visitors: Do’s And Don’ts For Your Exhibition Staff

Picture this: you’ve set up a brilliant, eye-catching exhibition stand on the show floor. Your product is prominently displayed and ready to be demonstrated to potential leads. Your lighting is perfect, and there are no last-minute technical hitches. The show doors open and attendees start streaming in, but all you can think about is what […]

More Than Just Sales: Defining Event Objectives For Exhibition Success

As you plan your exhibition, you need to know exactly what you are working towards every step of the way. Nowadays, many exhibitors struggle with setting their objectives or don’t bother setting any at all; you shouldn’t be surprised to learn that these same exhibitors are the ones struggling to make an impact at trade […]

The UK Events Industry: 7 Rules For Trade Show Success

Welcome to the heartbeat of human connection: the UK events industry. From the bustling stages of trade show conferences to the intimate boardrooms hosting crucial business seminars, trade events are the invisible infrastructure that moves our world. We’re talking about an industry that’s more than just logistics and planning – it’s about creating experiences that […]