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The ultimate guide to choosing a custom exhibition stand design and contractor in London

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If you’re looking for a trade show booth constructor UK, you’ve come to the right place. Exhibition stand contractors in London offer a wide range of services to make your exhibition stands jump out from the crowd. Whether it’s a bespoke exhibition stand, a modular exhibition stand or you’re just looking to fill your exhibition space, choosing the right exhibition booth manufacturer is important.

From concept design to installation, they provide the expertise and experience needed to create a unique and eye-catching bespoke exhibition stand for your London event.

We’ve written this article from our years of experience so you know what to look out for when choosing the right exhibition stand builders in London and to help define the stand build process.

There are different types of stand designs you can choose and depending on the exhibition stand builders you choose, this will determine the type of exhibition stand service you will receive.

How to Design an Exhibition Stand

Designing an exhibition stand is a crucial step in creating a successful and effective trade show display. Here are some key factors to consider when designing your exhibition stand:

  1. Understand your goals: Before starting the design process, it’s important to understand what you want to achieve with your exhibition stand. Are you looking to showcase new products, generate leads, or simply increase brand awareness? Knowing your goals will help you determine the design elements that will best support them, all reputable exhibition stand manufacturers, should be able to consult with you on this.
  2. Consider your audience: Your exhibition stand should be designed with your target audience in mind. Consider their demographics, interests, and preferences when choosing colours, materials, and layout.
  3. Keep it simple: While you want your exhibition stand to stand out, it’s important to keep the design simple and focused. Too many elements or a cluttered design can be overwhelming and distract from your message.
  4. Incorporate branding: Your exhibition stand should incorporate your branding elements such as your logo, colours, and messaging to reinforce your brand identity and make it easy for visitors to recognize your company.
  5. Use technology: Incorporating technology such as interactive displays, touch screens, or virtual reality can help engage visitors and make your exhibition stand more memorable.

By keeping these factors in mind when designing your exhibition stand, you can create a visually appealing and effective display that will help you achieve your goals and stand out from the competition.

There are many exhibition stand design companies in London, ourselves included. We offer modular stands to a custom built stand. If you’ve chosen a shell scheme stand for your event, make sure to read this article to give you some insight into what to expect when ordering a shell scheme.

Exhibition Associations – Expo Stand Professional Body


The Event Supplier and Services Association (ESSA) is an international trade body that represents the event supplier, professional exhibition stand builders and services industry. It works to ensure that event suppliers, services and employers receive the best possible representation at the highest level.

ESSA provides support and guidance to its members in areas such as lobbying, legislation and other industry related matters. ESSA also organizes events, campaigns and networking opportunities for members.

It has a strong commitment to raising standards and professionalism in the event industry and is a leading advocate for better working conditions and fair wages for all involved in the sector. All good exhibition stand contractors should be association members.


If you’re avoiding the generic shell scheme approach, then the first step in the process is concept design. This exhibition design creative process involves defining ideas, the theme, layout and overall look and feel of the stand in London.

It is important to consider your brand and target audience when briefing your exhibition stand builders in London about your exhibition stands. They will use the information provided to brief the creative team on the stand design and requirements.

This involves creating a 3D visualisation of the stand design with details such as colour, materials and layout taken into account. Visualising the creative design in 3D can help to bring the concept to life and ensure it is suitable for the space.

It is also important to consider practical matters such as lighting, power and storage requirements. This ensures that the London exhibition stand contractor has a clear idea of what you’re looking for and can meet your stand design requirements for your custom exhibition booths and still be creative.

How much is an exhibition stand design

When it comes to the cost of exhibition stand design, it can vary widely depending on several factors, such as the size of the stand, the level of customisation required, the materials used, and the complexity of the design.

At Booth Exhibits, we offer a range of design options to suit any budget, from modular display stands to fully customised bespoke stands. Our exhibition stand price calculator is a great tool to help you estimate the cost of your stand based on your specific needs and requirements.

It’s important to keep in mind that while budget is an important consideration, quality should not be compromised. A well-designed and well-built stand can make a significant impact on the success of your event and the perception of your brand. Bespoke exhibition stand designers are highly skilled individuals, so experience plays a large role when considering a stand builder. Venue and surrounding area knowledge pays dividends.

Our team of experienced designers and builders work closely with our clients to ensure that their vision is realised within their budget. Contact us today to discuss your exhibition stand needs, and let us help you create a standout presence at your next event.


Once the concept design is finalised, the London exhibition stand contractor can then move on to the manufacturing phase.

This involves sourcing materials, such as wood and metal, and building the stand to the agreed specifications.

Depending on the size and design of your exhibition stands, this process can take a few days if you’ve chosen a modular stand design build to a few months if you’re building a booth of 250+ square meters, for example.

This will involve the use of tools such as saws, drills and sanders. It is important for the construction team to be aware of the London health and safety regulations and ensure your exhibition stands are built to the highest standards in the UK.


This is when the London exhibition stand builders assemble the stand in the factory ahead of the trade fairs or event to make sure that everything fits together.

This will be overseen by a team leader who will project manage and send you photographs for approval or “proof of life” as we like to call it. Make sure you do this for all your exhibition stands.

Remember, this is a pre-build and not the final result. Final paint coats and graphics will only be applied on site to ensure you’re left with a really a high quality exhibition stand service unless you’ve opted for modular exhibition stands.


Transport and Packaging

All exhibition stands need to be wrapped, packaged and transported correctly to all events and London venues. The last thing you want is for your exhibition stands to arrive on site, damaged and in poor shape – no matter what so make sure you choose the most professional exhibition stand builder

Exhibition stands require patience and care. They’re not cheap and having a beautifully finished booth gives you the best chance of attracting potential customers for your London showcase.


The organisers will allow a predetermined amount of time for your build team to install your custom exhibition stand in any London venue and it is their job to make sure everything is ready on time and meet all your needs for the event.

Lighting and Furniture

Once the stand has been built and installed, it is time to dress it. This involves adding any additional features such as lighting, sound systems and furniture.

It is also important to ensure there are enough staff on hand and in London to manage the stand and answer questions from attendees. This should be handled by the in house team.


Depending on the service and industry sectors, all London agencies should provide their clients with standby service to make sure if there are any technical malfunctions (TV screens stop working) that the team is on site to fix them.

Additional Services

Finally, the London stand builders can provide any additional exhibition stand service you may require, such as branding, storage and delivery.

This ensures that your stand is ready to go on the day of the London exhibition, allowing you to focus on the important task of marketing your product or service.

Health and Safety

It’s your London booth builder’s responsibility to ensure all health and safety regulations in London are followed during the construction and installation stages.

Don’t Lose Sight of Your Goals

It is important to consider your needs and goals when thinking about and designing your stand. Business needs are different for every company and UK show.

For example, those exhibiting at World Travel Market would most likely be tourism focused whereas stands for The Cycle Show would mostly be product focused.

Our Final Thoughts

Exhibition stand contractors in London are experienced professionals who can help you create the perfect exhibition stand for so many events, clients and trade shows.

They offer a range of services, from concept design to installation, to ensure that your stand looks the part and stands out from the competition.

The exhibition stand building process in London is a complex operation that requires careful planning and organisation to ensure the stand is completed to the highest standard.

Follow This Process

If you follow this process we have created for you, it will ensure the exhibition stand is completed to the highest standards and booth quality in London, UK.

Whilst events and exhibitions are important, your business is fist priority, so make sure you stay focused ahead of your events or trade show. Choosing a stand builder that’s right for you and your company, brand or project can be the difference in a really exciting event or a total disaster.

Our Promise

We make sure our business focused on every detail of every project whether you’re exhibiting in Europe or anywhere else in the world. Our designers have years of experience and use the latest technology to produce some of the best designs for your bespoke stand in the world so if you’d like to talk to us before you exhibit, make sure get in touch here.

Please read our article – events in London if you’d like to see what events are taking place in London. If you are looking to exhibition at the National Exhibition Centre in Birmingham, make sure you read this article before hand. Our list is the most comprehensive you will find online and feel free to view our latest work on our home-page.

Patrick Wells
Founder & CEO, Booth Exhibits™
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