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Top secrets to successful exhibition planning

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Conferences, trade shows, and exhibitions are essential events in many industries and the key topic as an exhibition planner. They bring together businesses, organisations, and individuals to showcase their products, services, and ideas.

These events require careful planning, organisation, budget, and execution to ensure that they are successful. In this article, we will discuss what it takes to plan, organise, and execute a conference, trade show, product launch, or exhibition, including tips and tricks to help organisers plan these events.


The first step in planning a conference, trade show, or exhibition is to define the purpose of the event. Is it to promote new products or services, educate attendees, generate more sales leads, generate sales or create networking opportunities? Understanding the purpose of the event will help organisers determine the target audience, the number of attendees, and the type of content and activities that will be included.

Once the purpose has been defined, organisers need to decide on a theme and create an agenda. The theme should be relevant to the purpose of the event and appeal to the trade show exhibition organisers target audience. The agenda should include keynote speakers, workshops, exhibitions, breakout sessions, and other activities that support the theme and purpose of the event.

Next, organisers need to choose a date and location for the event. We’ve put together a list of the top exhibition venues across the United Kingdom and South Africa to help you with your exhibition planning. You should consider factors such as availability of space at the venue, accessibility, and proximity to hotels and transportation. It is also important to consider the timing of the event and avoid scheduling it during holidays or other major events that could compete for attendees and clients’ attention.

Organisers should also develop a budget for the event, including expenses such as venue rental, catering, digital marketing and staff. Keeping track of spending money and your business’s financial records for the show will stand you in good stead when you’re looking to raise investment. It’ll also help you track year or year profit from the previous year. You should look to save money and identify potential sources of funding, such as sponsorships or ticket sales, to help your business offset costs.

Working with Your Exhibition Service Supplier

The success of your event depends on the success of your exhibitors. One of the most important aspects of organising a successful sustainable exhibition is to ensure that your exhibitors are in good hands with their exhibition stand. For this, you need to work with a reliable and experienced exhibition stands service supplier.

Not only will they help exhibitors to increase brand awareness and attract passing visitors within the event, they’ll also make the actual show look great which is important when you’re selling the floor space to new clients.

An exhibition service supplier business can provide a wide range of services, including custom exhibit booth design, booth construction, booth installation, and booth dismantle. They can also provide graphics, flooring, lighting, furniture, and other items that will help exhibitors stand out and attract visitors to their booth.

When choosing an exhibition service and pre show show supplier, it is important to look for a company that has a good reputation and a track record of success. You should also choose a company that can work with your exhibitors to provide them with the support and guidance they need to make the most of their upcoming exhibition and stand.

To ensure that your exhibitors are in good hands, it is important to communicate with your exhibition service supplier early in the exhibition planning process. You should discuss your requirements and expectations with them, and make sure that they understand your vision for the event. You should also ask for references and examples of their work to ensure that they have the necessary experience and industry expertise to meet your needs.


Once the planning stage is complete, organisers need to start organising the event. This includes tasks such as recruiting staff, selecting vendors, and using social media and creating marketing materials.

Staff recruitment is critical to the success of the event. Organisers and attend and should identify the roles and responsibilities of each staff member, such as registration, marketing, direct sales, speaker management, and technical support. They should also consider the number of staff needed and the qualifications and experience required for each role.

Selecting vendors is another important task. Organisers need to choose vendors that can provide the vast range of necessary services, such as catering, audio-visual equipment, and exhibit design. They should also consider the cost, reliability, and quality of each vendor.

Marketing Budgets

Marketing is crucial for attracting attendees to attend the show. Organisers must create a marketing plan and press release that includes social media, email campaigns, and other forms of advertising to raise awareness and ensure they have a successful exhibition. They should also create a website for the event that provides information about the agenda, speakers, and exhibitors for pre show.


The execution phase is the main point where all the planning and organisation come together. This last stage is when the event takes place, and organisers need to ensure that everything runs smoothly.

One of the most critical aspects of event planning process execution is registration. Organisers should have a system in place for registering attendees, collecting payment, and distributing name badges and other materials. They should also provide staff to assist with registration and answer any questions that attendees may have.

Another important aspect of event execution is speaker management. Organisers should ensure that all speakers are properly prepared and have the necessary equipment and materials. They should also provide staff to assist with speaker needs, such as setting up equipment and managing presentation slides.

Exhibition management is also critical to the success of those attending the event. All organisers should ensure that exhibitors have the necessary exhibition space,, equipment, and materials to showcase their products or services. They should also provide staff to assist with exhibitor needs, such as setup and teardown.

Tips and Tricks

Here are some tips and tricks to help organisers plan, organise exhibition plan, and execute a successful conference, trade show, or other exhibition plan:

  1. Choose the Right Venue:
    • The venue should be accessible, affordable, and capable of accommodating the expected number of attendees and exhibitors.
    • Consider the venue’s location and proximity to hotels and transportation options.
  2. Create a Detailed Agenda:
    • Develop a comprehensive agenda that outlines all activities and events scheduled during the event.
    • Include specific details such as the time, location, and duration of each event.
  3. Recruit a Competent Team of Staff:
    • Assemble a dedicated team of staff members who can efficiently manage various aspects of the event.
    • Ensure that team members are adequately trained and experienced in their respective roles.
  4. Develop a Robust Marketing Plan:
    • Create a well-thought-out marketing plan that encompasses various promotional strategies, including social media, email campaigns, and other advertising methods.
    • Establish a user-friendly event website that provides essential information about the agenda, speakers, and exhibitors.
  5. Select Reliable Vendors:
    • Choose vendors who are known for their reliability, affordability, and quality of service.
    • Evaluate potential vendors carefully to ensure they can meet your event’s requirements.
  6. Prepare for Contingencies:
    • Develop contingency plans to address unforeseen circumstances such as inclement weather or technical issues.
    • Have a structured approach in place to manage and mitigate any unexpected challenges during the event.
  7. Collect Feedback and Evaluate:
    • Gather feedback from event attendees, speakers, and exhibitors after the event concludes.
    • Analyze the feedback to identify areas for improvement and address any issues that arose during the event.

Importance of Breakaway Events and Evening Functions

While attending the main conference, trade show, or exhibition is the centerpiece of the event, breakaway and networking events and evening functions are just as important for ensuring that attendees have a memorable and enjoyable experience. These events provide opportunities for attendees to network, socialise, and have fun, and they can help to the unique design and make your event stand out and be remembered as many attendees long after it is over.

Breakaway events can take many forms, including workshops, training sessions, and guided tours. These events allow attendees to take a break from the main conference, trade show art exhibition, or exhibition and focus on a specific topic or theme. They can also help to create a sense of community among attendees, and provide opportunities for networking and socialising with industry leader.

Evening functions, such as gala dinners, cocktail parties, and awards ceremonies, are also important for creating a memorable and enjoyable experience for attendees. These events provide opportunities for attendees to relax, have fun, and socialise with their colleagues and peers. They can also help to reinforce the theme or message of the event, and create a sense of excitement and anticipation for future events.

When planning breakaway events and evening functions, it is important to consider the needs and preferences of your attendees. You should choose activities and events that are relevant and interesting to your target audience, and provide a range of options to suit different preferences and interests. You should also choose venues and locations that are convenient and accessible, and provide the necessary facilities and services to ensure a successful event.


Planning, organising, and executing a conference, trade show, or exhibition requires careful planning, organisation, and execution. Organisers must choose the right venue, develop a detailed agenda, recruit a team of staff, create a marketing plan, select the right vendors, prepare for contingencies, and collect feedback.

By following these tips and tricks, organisers can ensure that their event is successful and meets the needs of attendees, exhibitors, and speakers. In addition to these considerations, it is important to work with a reliable exhibition service supplier to ensure that your exhibitors are in good hands.

It is also important to plan breakaway events and evening functions that provide opportunities for attendees to network, socialise, and have fun, and help to create a memorable and enjoyable experience for everyone involved. By incorporating these elements into the planning and execution of a conference, trade show, or exhibition, organisers can ensure that their next event, is successful, memorable, and meets the needs of all stakeholders involved.

Patrick Wells
Founder & CEO, Booth Exhibits™
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