What Is Exhibition Management? Everything Exhibitors Need To Know

Exhibiting at a trade show can be one of the most powerful moves in your marketing strategy if it’s managed well. And yet, with so many moving parts, from logistics and stand design to staff coordination and lead capture, exhibition management can quickly turn from exciting to overwhelming. At Booth Exhibits™, we’ve spent years working […]

Fun Ways To Greet Customers At Trade Shows

Greeting customers is one of the fundamental basics of exhibiting at B2B exhibition events, and the first step toward increased customer satisfaction. Think about it: every business relationship starts with that all-important first impression. And yet, despite its prominence, many still aren’t that invested in this crucial process. A simple “hi” or “hello” is usually […]

How To Be More Approachable At Trade Shows

Let’s face it: in a bustling trade show venue full of intimidating trade professionals, standing out can be a Herculean task. At the same time, we all know there is no other alternative: blending into the crown or retreating into a corner will just make you invisible, and that’s a recipe for disaster. So, just […]

SMART Sales Objectives For Exhibitors: 10 Examples

In our article on the exhibitor benefits of SMART objectives, we discovered that simply trying to sell as much as possible won’t work well as your company’s sole exhibition objective. Sure, you’ll make some sales, but you’ll find yourself lost in all the data and blissfully unaware of what went right or wrong. Now that […]

Exhibition Sales: Winning Over Your Visitors

As with exhibition stands themselves, selling at exhibitions has become an art form nowadays. Think about it, with business competitors packed around you in an exhibition hall, it’s all the more challenging to convince attendees what you’re selling is the real deal. No wonder so many new exhibitors find their first trade shows difficult! Whether […]

Engaging Trade Show Visitors: Do’s And Don’ts For Your Exhibition Staff

Picture this: you’ve set up a brilliant, eye-catching exhibition stand on the show floor. Your product is prominently displayed and ready to be demonstrated to potential leads. Your lighting is perfect, and there are no last-minute technical hitches. The show doors open and attendees start streaming in, but all you can think about is what […]

The UK Events Industry: 7 Rules For Trade Show Success

Welcome to the heartbeat of human connection: the UK events industry. From the bustling stages of trade show conferences to the intimate boardrooms hosting crucial business seminars, trade events are the invisible infrastructure that moves our world. We’re talking about an industry that’s more than just logistics and planning – it’s about creating experiences that […]

Sustainable exhibition stand design: benefits, features, and pointers from industry pros

We’ve all heard it before, but it’s worth saying again: A sustainable exhibition stand is the way forward at trade shows for several reasons. Some of those reasons are obvious, others not so much. Whether you have Corporate Social Initiative prerequisites to tick off or bottom lines to satisfy, going green with eco-friendly display stands is a no-brainer. We’ve […]

4 Reasons US events offer unmatched B2B impact

Nowadays, exhibitions have become a major cornerstone of the thriving business-to-business (B2B) sector, especially in the United States. These events are a powerful tool for any company’s marketing strategy as they allow businesses to advertise their latest products, network with industry leaders, and stay ahead of evolving market trends. As the world’s largest economy, it […]

International Exhibitors Guide to the London Underground

Welcome, travelers! You’re about to embark on an adventure in one of the world’s most vibrant cities—London. Whether you’re here to take in the sights, indulge in some retail therapy, or exhibit in one of the conference centres, you’ll likely find yourself navigating the iconic London Underground. Known to locals as ‘the Tube’, this sprawling […]

5 Tips to avoid your next trade show exhibit being a complete disaster

Back to articles Back to articles Article contents Trade shows are experiential marketing at its pique; they are quite an endeavor and demand a blend of creativity, strategy, and meticulous planning, all of which pushes marketing teams into a very creative space. But there’s one critical aspect that can make or break your success – […]