Top Secrets To Successful Exhibition Planning
Conferences, trade shows, and exhibitions are essential events in many industries and the key topic as an exhibition planner. They bring together businesses, organisations, and individuals to showcase their products, services, and ideas. These events require careful planning, organisation, budget, and execution to ensure that they are successful. In this article, we will discuss what […]
The InstallerSHOW 2025
The Installer Show is one of the UK’s premier exhibition events, focusing on the heating, water, air, and energy sectors. Held at the NEC in Birmingham, this vibrant and dynamic event attracts over 20,000 industry experts from the heat, water, air, and energy industries. This year’s exhibition promises to be the largest yet, with a […]
BETT Show UK
The BETT Show one of the biggest education technology (EdTech) exhibitions in the world, with over 800 exhibitors and more than 34,000 attendees and three days, aimed at improving outcomes for teachers. From education institutions solution providers and global tech companies to renowned education brands, the global community of education technology experts will be in attendance. Venue The event takes […]
Top 100+ UK trade shows, expos and events
The Power of UK Trade Shows: Your Gateway to the British Market For international brands seeking to establish or expand their presence in the United Kingdom, trade shows and exhibitions offer a strategic entry point into one of the world’s most sophisticated markets. With its unique blend of traditional commerce and innovation, the UK exhibition […]
What Is Exhibition Management? Everything Exhibitors Need To Know
Exhibiting at a trade show can be one of the most powerful moves in your marketing strategy if it’s managed well. And yet, with so many moving parts, from logistics and stand design to staff coordination and lead capture, exhibition management can quickly turn from exciting to overwhelming. At Booth Exhibits™, we’ve spent years working […]
Fun Ways To Greet Customers At Exhibitions
Greeting customers is one of the fundamental basics of exhibiting at B2B exhibition events, and the first step toward increased customer satisfaction. Think about it: every business relationship starts with that all-important first impression. And yet, despite its prominence, many still aren’t that invested in this crucial process. A simple “hi” or “hello” is usually […]
How To Be More Approachable At Exhibitions
Let’s face it: in a bustling trade show venue full of intimidating trade professionals, standing out can be a Herculean task. At the same time, we all know there is no other alternative: blending into the crowd or retreating into a corner will just make you invisible, and that’s a recipe for disaster. So, just […]
SMART Sales Objectives: 10 Examples For Exhibitors
In our article on the exhibitor benefits of SMART objectives, we discovered that simply trying to sell as much as possible won’t work well as your company’s sole exhibition objective. Sure, you’ll make some sales, but you’ll find yourself lost in all the data and blissfully unaware of what went right or wrong. Now that […]
Benefits Of SMART Objectives: Helping You Succeed At Exhibitions
In our informative article on event objectives, we uncovered the SMART goal-setting criteria that you can use to navigate the lucrative world of B2B (business-to-business) exhibitions. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. In defining your exhibition goals according to this framework, you can maintain greater control over your exhibition performances over time. […]
Objective Setting Template For Exhibitors
Are your trade show appearances generating the real business results you need? As a CEO, marketing manager, or event planner, you know that simply showing up isn’t enough. Participating in B2B trade shows demands a significant investment of time, money, and resources. Yet, many companies approach these events with vague goals, opening up the possibility […]
What Is Exhibition Marketing And How Can It Boost Your ROI?
In the competitive landscape of business-to-business (B2B) industries, attracting potential clients to your exhibition stand is no simple feat. That’s where B2B exhibition marketing comes into play as a dynamic and effective strategy that leverages various interactions to showcase your brand, products, and services. But what exactly is B2B exhibition marketing, and why should it […]
Exhibition Sales: How To Win Over Your Visitors
As with exhibition stands themselves, selling at exhibitions has become an art form nowadays. Think about it, with business competitors packed around you in an exhibition hall, it’s all the more challenging to convince attendees what you’re selling is the real deal. No wonder so many new exhibitors find their first trade shows difficult! Whether […]