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The BETT Show one of the biggest education technology (EdTech) exhibitions in the world, with over 800 exhibitors and more than 34,000 attendees and three days, aimed at improving outcomes for teachers. From education institutions solution providers and global tech companies to renowned education brands, the global community of education technology experts will be in attendance.
Venue
The event takes place every year at the ExCeL London, and it offers an excellent opportunity for exhibitors and solution providers to showcase their products and services to a targeted audience.
As the largest venue of its kind in London, the ExCeL perfectly compliments this rapidly-growing international event.
Planning to exhibit?
If you are planning to exhibit or connect at the BETT exhibition, it is essential to plan your exhibition stand carefully and in advance. A well-designed exhibition stand can help you to stand out from the crowd, attract visitors to your booth, spark ideas, create connections, and accelerate lead generation.
BETT Show exhibition stand guide
Here is a step-by-step guide to planning your exhibition stand at the show, including a section on the completely new tech-enabled meetings and on site programme. They’re a great way to spark ideas, create connections through networking, and accelerate trade for your business.
Step 1: Define your objectives
The first step is to define your objectives for exhibiting at the show. What do you want to achieve? Do you want to generate leads, increase brand awareness, create more connections and accelerate trade, or launch a new product?
Also, make sure you take part in the tech-enabled meetings programme where the community connects. Your objectives will guide your decision-making process and help you to design a stand that meets your goals. Find solutions that work for you.
Step 2: Choose the right location
The location of your exhibition stand is crucial to your success at BETT UK. You want to choose a spot that has high foot traffic and is visible to attendees. Consider the layout of the exhibition hall, the location of your competitors, and any special areas or features that may draw attendees.
Step 3: Design your stand
Once you have your objectives and location, it is time to design your stand. A well-designed stand should be visually appealing, sustainable, communicate your brand message, and provide a comfortable and engaging space for visitors. Consider using interactive displays, multimedia, and other engaging features to attract visitors to your stand.
Step 4: Plan your staffing and marketing
Your staffing and marketing plan are essential to the success of your exhibition stand. Plan to have knowledgeable and friendly staff to engage with visitors, answer questions, and generate leads. Also, consider your marketing materials, such as brochures, flyers, and promotional items, and how you will distribute them to visitors.
Awards ceremony
A fun-filled event, the BETT Awards ceremony is held during the event to recognise global EdTech excellence. There are many nominees across a few prize categories and while the competition is tough, the winners are always incredibly deserving of it. Coming away with an award here is a sure method to propel your brand’s reputation through the roof!
BETT Show: parting thoughts
The UK BETT exhibition is an excellent opportunity for exhibitors in the education industry to showcase their products, services, and innovation in the future of education. With careful planning and a well-designed exhibition stand, you can stand out from the crowd and generate leads.
Contact Booth Exhibits™ today to learn more about our exhibition stand services and how we can help you to succeed at the show. With our proven track record as exhibition stand builders in London, we offer a wide range of services including custom exhibition stand design, fabrication, installation, and logistics. Our team of experts can work with you to create a stand that meets your objectives and attracts visitors to your booth.
