The Ideal Home Show is more than just the UK’s oldest trade show. It’s a much-loved event that has shaped home trends for over 100 years. Today, it’s a key highlight on the UK’s event calendar, showing fresh ideas in home design and improvement continue to inspire people. From celebrities and industry experts to everyday shoppers, the show draws a wide and excited crowd.
With its long history comes a strong reputation for showcasing the best in innovation. The Ideal Home Show is where tradition meets modern trends. It’s where businesses get to present their latest ideas to an eager and mixed audience. While it might feel like a big step to exhibit here, the rewards can be huge.
So, why should you, as a marketing or business leader, pay attention? Let’s take a closer look.
Dates and venue
The next Ideal Home Show will take place at the famous London Olympia from 10 to 19 March 2026. Visitors should purchase entry tickets via the show’s website, but these aren’t too pricey, and children aged 15 and under can enter for free! Alternatively, tickets can be purchased at the door for a slightly higher cost.
What would the UK’s longest-running trade show be without a famous venue to match? Olympia London, first opened in 1886, is the ideal place for your business to stand out. With its beautiful architecture, large exhibition halls, and great transport links, Olympia is the perfect home for major events like the Ideal Home Show.
Event outline and history
As one of the world’s longest-running exhibition events dating back to 1908, it’s no surprise the Ideal Home Show has such a rich history. Formerly known as the Ideal Home Exhibition, the show was pioneered by the Daily Mail as a way to increase advertising revenue. Still, their choice of subject matter for the show could hardly have been more relevant.
Greater economic prosperity at the dawn of the 20th century meant more and more people could aspire to own a home for the very first time. From kitchen to garden, the British public had access to a full home design and renovation show under one roof. Show attendance reached its peak in 1957 with the arrival of 1.5 million visitors, just as new consumer goods rolled out for the very first time.
After visits from the royal family and other celebrities, the Ideal Home Show was bought by Media 10 in 2008. Since then, the show has kept growing, especially after moving back to Olympia London in 2015, following 37 years at Earls Court. In 2022, more than 170,000 people attended, showing how strong the event has come back after the pandemic.
What to expect from the Ideal Home Show exhibition
For absolutely anything and everything home and property, the Ideal Home Show has you covered. From bathrooms and kitchens to gardens and more, the Ideal Home Show is packed with products and services for every part of the home. Visitors can also enjoy live demonstrations led by well-known celebrity influencers.
One of the show’s most famous features is the life-size home mockups. Although they’re rarer nowadays, these full-scale displays are excellent for exploring new home designs. They’re also great for getting ideas, which you can use during your renovations.
Products and services
Most exhibitors at the Ideal Home Show are there to show off the latest products and services for the home. You’ll find everything from new kitchen gadgets and home appliances to furniture and lighting. Some specialists even showcase their stylish outdoor furniture.
On the services side, home renovation and design companies are everywhere. They’re great at drawing people in with a glimpse of what their dream home could look like. Whether you’re buying a new home or giving your current one an update, there’s plenty of inspiration and invaluable advice on offer.
With so many attendees at each annual event, the organisers of the Ideal Home Show have wisely invested in a huge range of show events to keep visitors engaged. These include free talks, special focus demonstration areas, workshops, and special tours:
Events
With attendees increasing, the Ideal Home Show’s organisers have invested in a huge range of show events to keep visitors engaged. These include free talks, special focus demonstration areas, workshops, and special tours:
Super Theatre
The event’s main presentation platform is the Super Theatre, where you can get insights on everything home-related. Several experts and celebrities take part to share their inspiring ideas, so it’s an event you can’t afford to miss out on!
Eat & Drink Festival
Designed with foodies in mind, the Eat & Drink Festival features live demos from celebrated chefs and artisan food producers. This is the place to be for the latest trends in modern cuisine. Mixologists often make appearances too, so pay attention if you want to learn new cocktail-making secrets!
Spring Clean Stage
Renovating a house is one thing, but keeping it clean is another important aspect of property ownership that should not be neglected. This is what the organisers had in mind when they created the Spring Clean Stage, where guests share top tips for keeping your dream home organised.
Ideal Gardens
Pioneered by sustainable designer Lynne Lambourne, the 2026 Ideal Gardens is a treasure trove of outdoor home ideas. Guests will also have the chance to discover various garden essentials and layouts. Overall, it’s the ultimate combination of everything the show has to offer under one roof.
Your Journey to Innovation Begins Here: The Ideal Home Show Awaits
As the Ideal Home Show wraps up each year, it leaves visitors full of new ideas and inspiration. This historic event is always a favourite for home improvement fans and industry experts. There’s no better place to see the latest design, technology, and lifestyle trends.
At Booth Exhibits™, we are dedicated to helping our clients navigate the complexities of exhibition planning. We ensure your stand captures attention and conveys your brand’s unique message. Join us in celebrating the enduring legacy of the Ideal Home Show, and let us be your partner for a smooth and resounding exhibition success.
Frequently Asked Questions
What time is the Ideal Home Exhibition in 2026?
The 2025 Ideal Home Exhibition will be held daily from 10am to 5pm, 10 – 19 March 2026.
Should I give out freebies at the Ideal Home Show?
Yes, show ticket holders often receive some freebies when attending the show.
