What Is Exhibition Management? Everything Exhibitors Need To Know

Exhibiting at a trade show can be one of the most powerful moves in your marketing strategy if it’s managed well. And yet, with so many moving parts, from logistics and stand design to staff coordination and lead capture, exhibition management can quickly turn from exciting to overwhelming. At Booth Exhibits™, we’ve spent years working […]

Fun Ways To Greet Customers At Exhibitions

Greeting customers is one of the fundamental basics of exhibiting at B2B exhibition events, and the first step toward increased customer satisfaction. Think about it: every business relationship starts with that all-important first impression. And yet, despite its prominence, many still aren’t that invested in this crucial process. A simple “hi” or “hello” is usually […]

How To Be More Approachable At Exhibitions

Let’s face it: in a bustling trade show venue full of intimidating trade professionals, standing out can be a Herculean task. At the same time, we all know there is no other alternative: blending into the crowd or retreating into a corner will just make you invisible, and that’s a recipe for disaster. So, just […]

SMART Sales Objectives: 10 Examples For Exhibitors

In our article on the exhibitor benefits of SMART objectives, we discovered that simply trying to sell as much as possible won’t work well as your company’s sole exhibition objective. Sure, you’ll make some sales, but you’ll find yourself lost in all the data and blissfully unaware of what went right or wrong. Now that […]