Objective Setting Template For Exhibitors

Are your trade show appearances generating the real business results you need? As a CEO, marketing manager, or event planner, you know that simply showing up isn’t enough. Participating in B2B trade shows demands a significant investment of time, money, and resources. Yet, many companies approach these events with vague goals, opening up the possibility […]

What Is Exhibition Marketing And How Can It Boost Your ROI?

In the competitive landscape of business-to-business (B2B) industries, attracting potential clients to your exhibition stand is no simple feat. That’s where B2B exhibition marketing comes into play as a dynamic and effective strategy that leverages various interactions to showcase your brand, products, and services. But what exactly is B2B exhibition marketing, and why should it […]

Exhibition Sales: How To Win Over Your Visitors

As with exhibition stands themselves, selling at exhibitions has become an art form nowadays. Think about it, with business competitors packed around you in an exhibition hall, it’s all the more challenging to convince attendees what you’re selling is the real deal. No wonder so many new exhibitors find their first trade shows difficult! Whether […]

Trade Show Lead Capture: Master The Art Of Closing Leads

Your exhibition is done and dusted and the trade show floor has closed, but there is still one important step to complete before you can call yourself a successful exhibitor. Capturing leads and following up on them is the last piece of the trade show puzzle; mastering it will pave the way for all your […]

More Than Sales: How To Define Event Objectives For Exhibition Success

As you plan your exhibition, you need to know exactly what you are working towards every step of the way. Nowadays, many exhibitors struggle with setting their objectives or don’t bother setting any at all; you shouldn’t be surprised to learn that these same exhibitors are the ones struggling to make an impact at trade […]