CalTech

CalTech

Project Overview

As experienced expo stand builders, Booth Exhibits was commissioned to create a distinctive peninsula stand for CalTech Agencies at ProPak Cape.

Our design team developed a sophisticated solution that seamlessly merged functionality with aesthetic appeal, showcasing our expertise in hybrid stand construction.

The bespoke stand featured:

  • A robust framework combining premium-grade wood and aluminium construction
  • A strategically positioned meeting area with comfortable seating for intimate client discussions
  • Carefully selected greenery with designer planters to create a welcoming, biophilic atmosphere
  • Custom-designed LED backlit fixtures providing ambient illumination and enhanced branding visibility
  • An open-plan layout offering excellent sight lines and natural flow for visitors

As their chosen exhibition stand builder, we paid particular attention to the finishing details:

  • Precise joinery work ensuring seamless integration of wood and metal elements
  • Professional cable management systems keeping all electrical elements discreet
  • Anti-slip flooring materials for safety and durability
  • Integrated storage solutions maintaining a clutter-free presentation space

The hybrid design approach proved particularly effective, allowing CalTech Agencies to present their offerings in a professional yet approachable environment. The careful balance of materials—combining the warmth of wood with the contemporary feel of aluminium—created an inviting space that attracted significant visitor engagement throughout the exhibition.

The strategic placement of planters not only enhanced the stand’s visual appeal but also helped define different zones within the space, creating natural barriers without compromising the open feel.

Our innovative LED lighting solution provided both practical illumination and atmospheric enhancement, with carefully positioned fixtures highlighting key product areas and creating subtle emphasis on branded elements.

Specifications

Location: CTICC, Cape Town

Stand Type: Peninsula

Size: 30 m2

Client: CalTech

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