As the second half of the calendar year draws closer, it is impossible not to anticipate the arrival of another extraordinary Automechanika Johannesburg event. With some of the world’s automotive industry leaders in attendance, this premier automotive trade fair brings a global phenomenon to the heart of sub-Saharan Africa.
Today, Automechanika Johannesburg is the largest automotive trade fair on the African continent, and is thus a pivotal gathering that shapes the future of the regional automotive sector. Featuring a diverse array of key decision-makers, it is an essential destination for CEOs, marketing managers, and event planners looking to capture qualified leads, exhibit new products, and network with the best of the best in the automotive engineering industry.
Dates and venue
A biennial event, Automechanika Johannesburg 2024 is scheduled for the 19th to the 21st of November at the Johannesburg Expo Centre. Exhibitors can book a space online via the handy Automechanika Johannesburg website, while trade visitors can also use the website to register for a free entry ticket.
Located in the suburb of Nasrec, the Johannesburg Expo Centre is an excellent choice for South Africa’s Automechanika exhibition due to its size, versatility, and central location. Everything considered, it covers 510,000 square meters and can welcome up to 100,000 people on busy exhibition days.
Event outline and history
The first African edition of this leading international trade fair opened in South Africa in 2009 and is dedicated specifically to the automotive industry and its aftermarket. The show is now organised by Messe Frankfurt South Africa, who are a branch of the European trade show organisation of the same name.
Since it is the only Automechanika event held in Africa, many trade visitors to the Johannesburg show come from other parts of Africa’s sub-Saharan region; they are an untapped source of human capital from which international and regional automotive companies can generate leads. In 2023, the show proved its value again with over 5000 attendees and 670 exhibitors representing 18 countries.
What to expect from the Automechanika Johannesburg exhibition
Both local and international companies will be at the next Automechanika Johannesburg exhibition in 2024; they will offer an impressive selection of products and services for industry leaders to demonstrate and review. Moreover, the captivating displays on the show floor will be joined by a few special events to sweeten the deal and make the show more memorable.
Products and services
Automechanika is famous for its focus on the whole supply chain of the automotive industry, so products on display include everything from OEM automotive parts to tyres, car accessories, and service station equipment. Automotive services will also be prominent, including logistics services and even car storage facilities.
Events
Historically, the Automechanika Johannesburg trade fair has featured several exciting events and feature exhibits that make this already-exciting show all the more impressive. To get an idea of what might be on offer at Automechanika Johannesburg 2024, the special events from previous years are an excellent blueprint:
5 Minutes with Associations
A game changer for interactivity at the Automechanika Johannesburg event, the 5 Minutes with Associations series provides a platform for South Africa’s biggest automotive repair associations to answer some important questions about the industry. Amongst others, the 2023 show featured giants like RMI, MIWA and SAMBRA.
MasterDrive Workshop
One of the most thought-provoking events at Automechanika Johannesburg 2022 was the MasterDrive workshop presentation and panel discussion series on road safety and sustainability. Attendees had to register for this separately, so act fast if it is announced again.
Final thoughts
In 2024, growing your network and capturing qualified leads in the valuable automotive industry has never been easier than with Automechanika Johannesburg. At Booth Exhibits™ we always look forward to the 2024 edition of this biennial automotive extravaganza; we have the skill set to elevate any company display stand into a real showstopper. Contact us to find out more and experiment with our online price calculator!
