All things exhibitions

Ideas, inspiration & industry insights

Elevate your trade show marketing and engagement strategies to drive measurable results. Discover proven tactics, innovative ideas, and expert advice to attract, engage, and convert visitors into valuable leads and customers.

Explore our trade show blog articles for the latest industry news and insights!

25 Mar 26

Most exhibition marketing budgets go toward the stand. Meanwhile, almost nothing is invested in telling people you will be there. The result? Exhibitors spend £15,000–£50,000 on…

BENKAM's trade show booth at The Aluminum Show 2024.
03 Mar 26

Planning a trade show booth for your company can be challenging. From handling costs to completing your design brief, there are many important factors to consider….

Man reviewing architectural design plans.
26 Feb 26

Picture this: you’re ready to work with a leading trade show booth builder, but just can’t quite put the design brief together. You can see it…

Colour light pattern background for exhibition stand
18 Feb 26

Have you ever been to a crowded trade show or conference where companies compete for your attention? It can be overwhelming, right? Well, in today’s competitive…

Contemporary assembling stand for trade show exhibitions
12 Feb 26

Your trade show booth serves as the face of your brand at any event, making a powerful first impression on potential clients and partners. That’s why…

Clear view of the Las Vegas strip.
15 Jan 26

Las Vegas is home to a significant number of major American conventions and trade shows. Global giants like the Consumer Electronics Show (CES), SEMA, and the…

Trade show exhibitors at CHAMPS Las Vegas.
12 Jan 26

Here’s something different: the premier US B2B trade show for the tobacconist and counterculture industry. It’s called the CHAMPS Trade Show, and it’s a Las Vegas…

Distinctive las vegas conventions 2024
06 Jan 26

Las Vegas – it’s the entertainment capital of the United States and the undisputed home of some of the biggest and most exciting conventions and trade…

Trade show booth for Vice Lighting courtesy of Booth Exhibits™.
19 Dec 25

Trade shows are some of the busiest places in the world. Sensory overload is almost guaranteed for all but the most seasoned industry players. There are…

Hanging banner display for Pegasus Solar built by Booth Exhibits™
18 Dec 25

A well-designed trade show banner is another trade show booth design idea that captures attention and conveys your message effectively. They’re simple, cost-effective, and don’t need…

Four attendees standing next to an Equip Expo banner.
31 Oct 25

Do you work with outdoor power equipment? Then you need to know about the Equip Expo. This Kentucky event, which takes place every October in Louisville,…

Workers building the Array's 2025 exhibition booth at Intersolar in Munich.
23 Oct 25

Here’s something that sounds contradictory but isn’t: trade shows are both lucrative and expensive. Showing up as a B2B exhibitor can (and often does) run into…

Las Vegas skyline viewed from CES.
03 Oct 25

Looking to attend the largest US consumer electronics event, but can’t decide between The Venetian or The Signature? Or do you need more information on quieter…

A group of people attendees at a tech show conference.
18 Aug 25

Today’s tech landscape is rapidly evolving. Staying ahead of industry trends and fostering meaningful connections has become essential. Whether you’re an ambitious startup founder, a seasoned…

"Spin the wheel" game at the Vitality Global Conference in London, courtesy...
01 Aug 25

Let’s say you’ve got yourself some trade show booth builders and are ready for action. You arrive at a world-class trade American show venue, and the…

Interactive trade show promotional items and corporate giveaways display collection
28 Jul 25

How many times have you been to a trade show or conference and come home with boring and unappealing branded items you have no use for?…

Annual man in smart business attire for trade show networking
21 Jul 25

If you have never attended one before, you might be wondering: “What do I wear to a trade show?” These events rarely appear in movies or…

IMEX trade show exhibition floor with modern portable booth displays and attendees
16 Jul 25

Here’s something of a paradox: imagine a professional trade show for event organizers and venues themselves? Where event and meeting planners take the role of exhibitors…

Interactive gaming experience at trade show custom booth using Nintendo Wii
16 Jul 25

Trade show booth games are one of the most powerful ways to stand out at an event. Trade shows are some of the most exciting events…

Global business technology icons for international trade show marketing
04 Jul 25

Have you ever looked at an trade show company’s website, seen a UK, European, and a US address, and thought: “They’re not local, this is probably…

Modern innovative 20x20 custom booth Exhibits Tips and Tricks
02 Jun 25

Trade show budget mistakes are expensive, avoidable, and usually caused by rushed planning. This guide shows you exactly how to cost your event properly and protect…

Modern trade show modular peninsula booth setup and display configuration
02 Jun 25

If you’re dipping your toes into the vibrant realm of top trade shows and events, you might have stumbled upon the term “shell scheme” before. But what exactly…

Outstanding entrance doors to the meetings africa event in gauteng, south africa.
02 Jun 25

Conferences, trade shows, and exhibitions are essential events in many industries and the key topic as an exhibition planner. They bring together businesses, organizations, and individuals…

Exhibition Stand Builder London by Booth Exhibits
02 Jun 25

Looking To Plan Your Next Exhibition Stand In London? Welcome, we’re here to make this process a lot easier for you. Firstly, here’s a brief history…

Exhibition management project manager advising exhibitor in trade show lounge
08 Apr 25

Exhibiting at a big trade show can be one of the most powerful moves in your marketing strategy if it’s managed well. And yet, with so…

Portable trade show attendees speak with booth staff at the 2025 SiGMA Africa show...
28 Mar 25

Greeting customers is one of the fundamental basics of exhibiting at B2B trade shows, and the first step toward increased customer satisfaction. Think about it: every…

Four professionals speaking together at an event.
18 Mar 25

Let’s face it: in a bustling trade show venue full of intimidating trade professionals, standing out can be an incredible challenge. At the same time, we…

A 2025 professional trade show held in the London Olympia venue.
06 Mar 25

Most trade show budgets are under pressure. A 10×10 at a major show can run $15,000 before you add shipping, staffing, or graphics, and marketing leadership…

Superior a lady gestures to something on a piece of paper.
06 Mar 25

Are your trade show appearances generating the real business results you need? As a CEO, marketing manager, or event planner, you know that simply showing up…

Premier cartoon of a man at his desk dreaming of money, a mansion, and a boat.
27 Feb 25

In our informative article on event objectives, we uncovered the SMART goal-setting criteria that you can use to navigate the lucrative world of B2B (business-to-business) trade…