Expo news & insights

Las Vegas is home to a significant number of major American conventions and trade shows. Global giants like the Consumer Electronics Show (CES), SEMA, and the…

Here’s something that sounds contradictory but isn’t: trade shows are both lucrative and expensive. Showing up as a B2B exhibitor can (and often does) run into…

Trade show budget mistakes are expensive, avoidable, and usually caused by rushed planning. This guide shows you exactly how to cost your event properly and protect…

Greeting customers is one of the fundamental basics of exhibiting at B2B trade shows, and the first step toward increased customer satisfaction. Think about it: every…

Let’s face it: in a bustling trade show venue full of intimidating trade professionals, standing out can be an incredible challenge. At the same time, we…

Most trade show budgets are under pressure. A 10×10 at a major show can run $15,000 before you add shipping, staffing, or graphics, and marketing leadership…

As with trade show booths themselves, selling at events has become an art form nowadays. Think about it, with business competitors packed around you in a…

Picture this: you’ve set up a brilliant, eye-catching booth on the show floor. Your product is prominently displayed and ready to be demonstrated to potential leads….

Welcome to the heartbeat of human connection: the US events industry. From the bustling stages of trade show conferences to the intimate boardrooms hosting crucial business…

We’ve all heard it before, but it’s worth saying again: A sustainable trade show booth is the way forward at trade shows for several reasons. Some of those…

Nowadays, trade shows have become a major cornerstone of the thriving business-to-business (B2B) sector, especially in the United States. These US events are a powerful tool…

Welcome, travelers! You’re about to embark on an adventure in one of the world’s most vibrant cities: London. Whether you’re here to take in the sights,…