Expo news & insights

Have you ever looked at an trade show company’s website, seen a UK, European, and a US address, and thought: “They’re not local, this is probably…

Have you ever looked at an exhibition company’s website, seen a UK, European, or US address, and thought: “They’re not local, this is probably going to…

Trade show budget mistakes are expensive, avoidable, and usually caused by rushed planning. This guide shows you exactly how to cost your event properly and protect…

If you’re dipping your toes into the vibrant realm of top trade shows and events, you might have stumbled upon the term “shell scheme” before. But what exactly…

Looking To Plan Your Next Exhibition Stand In London? Welcome, we’re here to make this process a lot easier for you. Firstly, here’s a brief history…

Your exhibition display is the face of your brand during expos and events. When visitors stroll through the aisles of the expo hall, your stand is…

For international brands seeking to establish or expand their presence in the United Kingdom, B2B events and exhibitions offer a strategic entry point into one of…

Greeting customers is one of the fundamental basics of exhibiting at B2B trade shows, and the first step toward increased customer satisfaction. Think about it: every…

Let’s face it: in a bustling trade show venue full of intimidating trade professionals, standing out can be an incredible challenge. At the same time, we…

Are your trade show appearances generating the real business results you need? As a CEO, marketing manager, or event planner, you know that simply showing up…

In our informative article on event objectives, we uncovered the SMART goal-setting criteria that you can use to navigate the lucrative world of B2B (business-to-business) trade…

At CES, NRF, or NAB Show, you’re not just running an ad – you’re standing five feet from your target buyer. That’s the opportunity trade shows…

As with trade show booths themselves, selling at events has become an art form nowadays. Think about it, with business competitors packed around you in a…

Your event is done and dusted, and the trade show floor has closed, but there is still one important step to complete before you can call…

Picture this: you’ve set up a brilliant, eye-catching booth on the show floor. Your product is prominently displayed and ready to be demonstrated to potential leads….

Welcome to the heartbeat of human connection: the US events industry. From the bustling stages of trade show conferences to the intimate boardrooms hosting crucial business…

Need eye-catching exhibition stand ideas that make an impression ? Look no further. This article explores different exhibition stand ideas, from innovative layouts to interactive elements….

If there’s one thing the global pandemic taught us, it’s that healthcare workers are real-life superheroes. When things go wrong and people are rushed off to…

In the dynamic world of trade shows and exhibitions, your stand is a powerful marketing tool, your main brand ambassador, and often your first point of…

School counselors are unsung heroes for many schools across the United States; they play a vital role in students’ lives and often go above and beyond…