Natural Products Expo West 2027 is gearing up to be the ultimate stage for showcasing your brand’s innovations in the natural products industry. Following the success of the 2026 event, next year’s expo promises even more opportunities for businesses to connect with industry leaders, engage with potential customers, and gain invaluable exposure in California.
Read on to discover all you need to know about partaking in this major US trade show.
What Is The Significance of Natural Products Expo West?
The Natural Products Expo West Trade Show (NPEW) is a hub of inspiration and a platform for world-changing ideas in the natural products sector. As a marketing manager looking to stand out in this competitive industry, participating in this event can open doors to new deals and partnerships.

Over 3,000 exhibitors and more than 65,000 industry professionals are expected to attend, making it a vibrant hub for networking and business development.
When And Where Is Natural Products Expo West?
- Dates: The event will take place from March 2-5, 2027 (Tuesday-Friday).
- Location: Anaheim Convention Center, located at 800 W Katella Ave, Anaheim, CA 92802.
- Schedule:
- Education: March 2-5
- Exhibits: March 3-5
Who Can Exhibit?
While Expo West is a trade show primarily focused on industry professionals, businesses of all sizes can apply to exhibit. This includes startups, established brands, and everything in between.
Great Opportunities At Natural Products Expo West
There’s more than just a handful of reasons to come out to Anaheim:
1. Showcase Your Products
With over 3,600 exhibiting companies and tens of thousands of attendees, Expo West is the perfect place to debut new products and highlight your existing offerings. From natural and organic foods to innovative personal care items, this is where you can let your products shine.
2. Engage With A Targeted Audience
Natural Products Expo West attracts a diverse audience, with retailers, distributors, and industry influencers all present. Expo West also provides the chance to engage directly with potential buyers and partners who are actively seeking the latest trends and innovations.
3. Showcase New Offerings
With over 3,600 exhibiting companies and tens of thousands of attendees, Expo West is the perfect place to debut new products and highlight your existing offerings. From cutting-edge natural foods to innovative personal care items, this is where you can let your products shine.

4. See New Trends
The show is an excellent opportunity to examine what’s new in the world of natural products, ensuring you stay one step ahead in a highly competitive market.
5. Network With Industry Leaders
Participating in Expo West allows you to network with some of the biggest names in the natural products industry. Whether you’re looking to collaborate on sustainable initiatives or expand your distribution network, this event offers unparalleled networking opportunities.
6. Learn
The event also includes a robust educational program featuring sessions and industry-focused workshops. Expect hundreds of expert-led sessions on sustainability and market regulations. Meanwhile, the Fresh Ideas Organic Marketplace takes place outdoors and runs similarly to a farmer’s market, but with the added formality of a trade event.
Why The Anaheim Convention Center?
The Anaheim Convention Center has been the trusted venue for the Natural Products Expo West for many years. Its state-of-the-art facilities and prime location make it the ideal setting for exhibitors to showcase their products to a global audience.
The spacious halls and modern amenities provide the perfect backdrop for the event’s vibrant atmosphere.
How Can You Get The Most Out Of Your Natural Products Expo Booth?

An eye-catching modular or custom booth is essential to stand out in the bustling environment of Natural Products Expo West. Here are some creative booth ideas to ensure your space attracts attention:
- Design for Engagement: Incorporate interactive elements and engaging visuals to draw attendees in and keep them interested.
- Highlight Your Brand: Ensure your branding is clear and visible, communicating what sets your products apart from the competition.
- Showcase Innovations: Use your booth to demonstrate how your products contribute to sustainability and health, aligning with the values of attendees.
Your Natural Products Expo Booth, Sorted
Partnering with an experienced trade show booth designer can make all the difference in maximizing your impact at Natural Products Expo West. At Booth Exhibits™, we offer a full project management solution for shows like NPEW, covering stand design, build, logistics, and disassembly.
Is Expo West a trade show?
Yes, Expo West is a major trade show in the United States.
How much does it cost to attend Expo West?
Expo West tickets start at $200 and increase up to $5,000 depending on your industry.
Where is Expo West 2027?
Expo West 2027 will be held at the Anaheim Convention Center in California, USA.