First Curved LED Wall Activation for One Innovation Labs at SupplySide West Case Study

We worked with One Innovation Labs, a Miami-based nutraceutical ingredient manufacturer, to design and build their trade show booth for SupplySide West 2025 at the Mandalay Bay Convention Center in Las Vegas. SupplySide West is a major Las Vegas trade event and the largest health and nutrition industry event in North America, attracting  20,000 industry professionals and 1,600 exhibiting companies across the dietary supplement, food, beverage, and personal care sectors.

This was the first time we’d built a fully curved LED wall running the entire width of a stand; a large-format screen that became the visual and functional centerpiece of the space. The screen ran content on One Innovation Labs’ production facilities and R&D process, cycled through live product demonstrations of ingredients like PureWay-C and LiposoMax, and doubled as a backdrop for the CEO to present to the show floor.

Behind the screen, we built a discreet storeroom that also worked as swag storage for one of the biggest trade show giveaway pushes we’ve seen! Huge volumes of branded merchandise were kept out of sight and ready to restock throughout the event. We also built a fully enclosed, soundproof podcast studio alongside the main display; it was finished in clear glass panels rather than solid walls, so passing attendees could see what was happening. 

The rest of the stand carried One Innovation Labs’ story across the floor. A row of interactive tablet stations let visitors explore the science behind the ingredients at their own pace, while a dedicated “Wellness Reimagined” product wall displayed the physical product range. Private meeting rooms gave the sales team space for one-on-one conversations, and a suspended circular banner overhead kept the brand visible from across the hall. Built entirely out of our Las Vegas production facility, it was one of the standout builds of the show.