The Problem
- Develop a new look and feel for FusionSolar’s UK trade show identity, aligned with Huawei’s corporate aesthetic but still distinct and solar-focused.
- Create a booth design that could be used across multiple events over an 18-month period, with the ability to scale up or scale down.
- Allow for product configuration changes between events: different products, different hero items, and different storytelling angles.
- Provide space for 25–50 meetings throughout each show, balancing technical demonstrations with business discussions.
- Phase the brand presence from subtle to more dominant across 18 months as FusionSolar increases visibility and market penetration.
- Ensure the installation could be cost-efficient and reusable, while still feeling high-end.
Huawei needed an adaptable, modular, and visually striking trade show platform that could grow with the brand and support a multi-show UK rollout strategy.
The Solution
Booth Exhibits™ created a scalable, modular design system that blends premium custom elements with flexible, reconfigurable structures.
Key solution components:
- A flexible modular framework allowing Huawei to reconfigure booth layouts depending on the event footprint — from compact booths to larger island formats.
- Custom product display plinths and demo stations, designed to house both commercial and residential FusionSolar units.
- Rebrandable wall panels and re-skinnable graphic zones to allow fast turnaround between events and evolving messaging as product lines shift.
- Large 3D illuminated acrylic logos for both Huawei and FusionSolar, delivering strong brand presence even in smaller footprints.
- A design language combining natural timbers, textured surfaces, and clean white architecture, reinforcing both sustainability and premium product engineering.
- Integrated AV touchpoints to assist with product education, technical explanations, and dynamic storytelling.
- Dedicated meeting areas using softer materials and warm lighting to create a welcoming environment for key account discussions.
This hybrid approach allowed Huawei to scale its presence steadily—introducing subtle brand cues early on, then amplifying visibility over time as FusionSolar re-established its UK market footprint.
The Result
The new design system delivered a consistent, high-impact presence across Huawei’s UK trade show schedule.
Key results:
- A recognisable FusionSolar trade show identity that can be deployed across multiple shows with minimal additional production.
- The modular system allowed Huawei to showcase different product configurations quickly and cost-effectively.
- Meeting spaces comfortably supported 25–50 meaningful conversations per event, helping drive commercial discussions with installers, distributors, and partners.
- The illuminated Huawei and FusionSolar branding had a strong visual impact, significantly improving stand visibility across crowded venues.
- The blend of custom and modular elements ensured the stand felt premium, cohesive, and scalable, supporting both small and large events without reinventing the booth each time.
- The phased visibility strategy worked: Huawei gradually increased FusionSolar’s presence from a subtle introduction to a bold, prominent brand message over the 18-month campaign.
- Client feedback was extremely positive, noting the balance of aesthetics, functionality, and long-term cost efficiency.
Overall, the project provided Huawei with a future-proof trade show system that supports their re-entry into the UK solar market while giving them the flexibility needed for a multi-show national strategy.
