Interactive Training and Demo Activation for Amazon at AKA Boule Case Study

We worked with Amazon to design and build their activation space for AKA Boule 2026, the 72nd Boule of Alpha Kappa Alpha Sorority. The event was held at the Mandalay Bay Convention Center in Las Vegas, Nevada. The Boule is AKA’s flagship international convention, and the 2026 edition brought together more than 27,000 members from chapters across 15 countries and territories, making it one of the largest gatherings in the sorority’s history.

Amazon’s brief called for a 30′ x 30′ corner stand, open on two sides, built to function as a working training and engagement space rather than a traditional showcase stand. Their interactive display needed to support live lectures and workshops for up to 25 attendees at a time, give visitors a hands-on way to explore Amazon’s software, and still offer a comfortable, informal area for one-on-one conversations.

We built the stand around three long training tables, each fitted with individual laptops and arranged theatre-style in front of an 85-inch screen used to run live presentations throughout the show. We also built three dedicated demo pods along the back wall, each with its own screen and touchpoint, giving attendees a hands-on way to engage with different areas of Amazon’s software independently. At the front of the stand, a branded reception counter and a lounge area with a sofa and secondary screen gave the Amazon team a relaxed space for informal conversations, while a fully stocked storeroom in the back corner supported the team throughout the week.

With an incredibly tight turnaround between confirmation and show dates, we built the entire stand out of our own Las Vegas production facility. Fabricating locally, right in the show’s home city, meant no cross-country shipping and gave us the in-house capacity to turn the project around fast without compromising on quality.