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How to plan an exhibition stand build in London

Exhibition Stand Builder London

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Looking to Plan Your Next Exhibition Stand in London?

Welcome, we’re here to make this process a lot easier for you. Firstly, here’s a brief history of the city and what you can expect when exhibiting here.

London is one of the most iconic cities in the world. It is the capital of England and has a long and fascinating history with events, conferences, expos and trade shows.

Its population of over 8 million people is truly global, with a mix of cultures from across the globe living side by side. Needless to say, it’s the heart of exhibitions across the whole of Europe.

London is a vibrant and cosmopolitan city with something for everyone and especially when you have extra time after your conference.


Whether you’re looking to explore the city’s rich past or soak up the modern culture, you’ll find an abundance of attractions, conventions, and activities to enjoy.

From the ExCel Centre and Olympia London to iconic sights such as Big Ben and the Tower of London. There are many green spaces and parks; there are plenty of adventures in the city.

London: A Hub of Prestigious Exhibition Centres

London, with its blend of historic charm and modern sophistication, hosts a variety of world-class exhibition centres. These venues are where the business pulse of the city beats, offering a platform for brands to interact, engage, and forge meaningful connections. Here are some of the iconic exhibition centres that make London a hot spot for trade shows and expos:

  1. The ExCel Centre: This prime venue is a host to a myriad of events ranging from trade shows to consumer expos. Its contemporary facilities and spacious layout make it a preferred choice for exhibitors. Known as ExCel London, it’s a popular pick for large exhibitions and trade shows. Beyond the exhibitions, the area offers a diverse array of dining options; whether you fancy a meal at a traditional British pub or prefer international cuisine, there’s a lot on the menu for exhibitors and visitors alike. This facet, along with the lively and diverse atmosphere of London, makes it a remarkable city full of potential and activities to explore.
  2. Olympia London: An architectural gem and a centre for influential events, Olympia London is synonymous with prestigious exhibitions.
  3. The Business Design Centre: Known for its elegant structure, it’s a versatile venue for trade shows, conferences, and corporate events.
  4. The Royal Horticultural Halls: Offering a blend of historical elegance and modern facilities, it’s a charming choice for a variety of events.
  5. Queen Elizabeth II Centre: Situated in the heart of Westminster, it’s a leading venue for international conventions and trade shows.

Having a presence in one of these esteemed venues is a testament to a brand’s stature. Among these, the ExCel Centre stands out for its modern amenities and vast expanse, making it a prime location for ambitious exhibition stands. As we delve deeper into the realm of exhibition stand construction, the pivotal role of ExCel Stand Builders comes to the forefront. Their expertise in moulding space to reflect a brand’s narrative is crucial in leveraging the opportunities that a venue like the ExCel Centre presents.

ExCel Stand Builders: Moulding Space to Reflect Ideas

The ExCel Centre in London serves as a canvas for brands, where the physical structure of an exhibition stand becomes a conduit for the brand’s narrative. The individuals adept at shaping this narrative through spatial design are the ExCel Stand Builders.

Expertise that Navigates:
ExCel Stand Builders are well-versed with the logistical and regulatory landscape of the ExCel Centre. Their knowledge ensures that exhibition stands are not only visually appealing but also compliant with the venue’s guidelines, creating a harmonious blend of form and function.

Tailored to Your Narrative:
The process of stand building encompasses a range of customisation avenues to align with various themes and requirements, reflecting the diverse narratives each brand brings to the exhibition floor.

On-Site Vigilance:
The geographical proximity of these professionals to the ExCel Centre facilitates on-site support, ensuring a smooth transition from design to reality, and prompt resolution of any challenges that might arise during the event.

Regulatory Adherence:
Creating a secure and accessible environment is paramount. The stand builders prioritise adherence to safety and venue regulations, ensuring a welcoming and safe space for both exhibitors and visitors.

Eco-Conscious Choices:
The trend towards sustainability resonates within the realm of exhibition stand construction. Many stand builders are adopting eco-friendly materials and designs, contributing to a greener exhibition environment.

Budget-Friendly Solutions:
Exhibition stands are an investment in brand visibility and engagement. The approach to stand construction considers budgetary constraints while striving to deliver a design that encapsulates the brand’s essence and engages the target audience.

The essence of crafting an exhibition stand is creating a physical space that embodies the brand’s narrative and caters to logistical and budgetary realities while fostering a meaningful interaction with the audience. ExCel Stand Builders such as Booth Exhibits, with our expertise and nuanced understanding of the ExCel Centre’s environment, play a pivotal role in translating a brand’s vision into a spatial reality that narrates its story effectively to the audience traversing the exhibition floor.


Whether you’re looking for culture, history, shopping or just a great night out, London has something for everyone.

An exhibition stand is a physical space in which a company or organisation can showcase their products, services, and/or brand.

It is a great way to connect with potential customers, partners, and other businesses. This article will help guide you for your next project at London trade shows.

In-House Design.

Exhibition stands are built by exhibition stand builders who specialise in exhibition stand design and will have easy access to the London events.

Exhibition stands have become an increasingly popular marketing tool for businesses in London, as they offer a great way to reach a broad audience in one location at the trade shows.

What to Consider.

When it comes to creating a successful exhibition stand build in London, there are a few key things to consider. Firstly, choosing the right exhibition stand builder is key, they will project manage your booth from start to finish, harness ideas and they should provide a full turn-key service under one roof.

Remember the Size.

It is important to consider the size of the stand and your stand contractor can help you determine this. Exhibition stands come in a variety of sizes, so it is important to ensure that the stand you choose is appropriate for the space available at the London venue.

Advice Varies.

Advice will vary across exhibition stand builders and industry sectors. There are many different types of exhibition stands, from custom exhibition builds, portable stands to shell scheme. Read here or get in touch for help designing your shell scheme stand in London.

Design First.

In addition to size, it is important to consider the design of the stand as well as the materials used in the final fit-out. It is important to make sure that the design of the stand is visually appealing, as this will help to draw in new business. Here’s an article we wrote to help you with some ideas.

Colour and Lighting.

Consider the use of colour, lighting, and other visual elements in order to create an eye-catching display to help attract new business in London and beyond.

Choose the Right Team for All Your Needs.

When it comes to the actual build of the exhibition stand, it is important to make sure that you have the right team and exhibition stand service in place.

Look for Experience.

It is important to hire exhibition stand builders and professionals who are experienced in building exhibition stands in London UK, as this will ensure that the stand is built to the highest standards for your next exhibit.

How Much Does it Cost?

Finally, it is important to consider the cost of the exhibition stand build. Stands will be more expensive in London compared to other parts of the UK. Luckily for you, we’ve built an online price calculator to take the guesswork out.

Stay in Budget.

It is important to ensure that the cost is within your budget and that the stand will be built within the timeline set out. Overall, creating a successful exhibition stand build in London requires careful planning and consideration.

Patrick Wells
Founder & CEO, Booth Exhibits™
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