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Sustainable exhibition stands: Benefits, features and pointers from industry pros

We’ve all heard it before but it’s worth saying again: Sustainable exhibition stands are the way forward at trade shows for a number of reasons. Some of those reasons are obvious, others not so much.

Whether you have Corporate Social Initiative prerequisites to tick off or bottom lines to satisfy, going green with eco exhibitions is pretty much a no-brainer at this point.

We’ve outlined the standout features and benefits of truly sustainable exhibition stands, and a few pointers from industry pros with a combined 50 years in the business (us).

Finally, we’ll briefly discuss the DON’Ts of exhibition stand designs. After all, knowing what not to do is a sure-fire way to start knowing what to do!

Our standout features of genuinely sustainable exhibition stands

Commitment to innovation and offsetting carbon emissions

Identify exhibitors that constantly innovate their design process and find practical ways to offset their carbon emissions.

If your priority is a long-term sustainable solution in the fight against deforestation, then anybody with a sustainable exhibition stand will share those goals, and likely be vocal and upfront about them too.

Planting trees for every completed exhibition stand project is just one (pretty amazing) example.

Exhibition stands made from reusable materials

We aren’t talking cheap recycled cardboard or hemp products, but genuine quality materials that can be used over and over again.

Modular displays are built to be redesigned to suit their purpose. Buying them is less costly because the equipment is reused.

They also give you the option of reusing interchangeable fabric graphics at your stand.

A commitment to net zero

Sustainable exhibition stands require smaller modes of transport which don’t pollute the environment.

They are produced using clean-process, eco friendly construction methods that reduce your carbon footprint.

Stand materials that are easy to break down and reconfigure

System exhibition stands, to use a rudimentary analogy, are like Lego for grown men. You can clip pieces of aluminum together and create any shapes that you like.

A huge benefit of using aluminum is that it’s reusable and therefore sustainable.

Types of stands you’ll see at eco exhibitions and why we like them:

Modular stands are:

  • Much easier to transport than custom built stands.
  • Reusable many times over and therefore more sustainable and eco friendly.
  • Cost-effective, system-built solutions for those in the B2B space.

Benefits of sustainability

Where do we begin? Having a sustainable stand ticks so many boxes that it feels like the only option at this point:

  • Save vast amounts on costs of materials.
  • Rede waste and carbon emissions.
  • Eco friendly practices across the board contributes to achieving your CSI goals.
  • Reusable products mean that you have less planning to do.

Pro pointers from exhibition industry experts

If you’re attending a few exhibitions in quick succession, here’s a few things you can to vastly offset your carbon footprint:

  • Advise your suppliers well ahead of time.
  • Detail those suppliers to produce exhibition stands made of reusable materials.
  • Provide your suppliers with a breakdown of your CSI and carbon offsetting goals and priorities at the outset of a project.
  • Prescribe the building of custom modular structures.
  • Encourage evergreen concepts within your design team.
  • Tell your suppliers how many people will be travelling to and from an event.
  • Use LED lighting at your exhibition stand as it’s more energy efficient.
  • Use sustainable stand materials at your exhibition stand wherever possible in the construction phase.
  • Don’t forget about flooring! The floors in your exhibition space should also be made from recyclable material.
  • Offer giveaways to visitors at your exhibition stand but ensure that they’re made of bamboo or something else that can be recycled.
  • Go digital and remove all paper from your stand to save costs and be more sustainable.
  • Prioritizing people, planet and the environment is the only long-term solution.

All of these pointers require just a little bit of strategic planning and forethought, and they can yield rich results for you and your company.

DON’Ts of sustainability

Just as important as the DOs is the DON’Ts.

  • DON’T utilize single-use plastics.
  • DON’T print paper when you have digital alternatives available to you.
  • DON’T transport exhibition stand materials in multiple vehicles that you petrol when you have green alternatives.
  • DON’T employ any services or practices that waste energy.

Final eco friendly thoughts

Events like trade shows and exhibitions are powerful communication tools that you should harness for your business.

Where else can you mix with industry peers who share your visions and buy into your brand strategy? It’s crucial that your exhibition and stand design communicates the values that you hold dear. Potential customers might well feel the same.

More sustainability in business means a more sustainable, eco friendly world with less waste.

Check out the home page on our website which has a showcase of our work in the UK, Americas and Africa, as well as our commitment to green practices in the environment.

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