The Problem
- Create a new look and feel for FusionSolar’s UK exhibition identity, aligning with Huawei’s corporate aesthetic but still being distinct and solar-focused.
- Design a stand that could be used across many events in an 18-month period, with the ability to scale up or scale down.
- Allow for product configuration changes between events: different products, different hero items, and different storytelling perspectives.
- Provide space for 25–50 meetings at each event, balancing technical demonstrations with business discussions.
- Slowly increase the brand presence from subtle to more dominant across 18 months as FusionSolar increases visibility and market penetration.
- Ensure the installation could be cost-efficient and reusable, while still feeling premium.
Huawei needed an adaptable, modular, and visually striking exhibition platform that could grow with the brand and support a multi-show UK rollout strategy.
The Solution
Booth Exhibits™ created a scalable, modular design system that blends premium custom elements with flexible, reconfigurable structures.
Key solution components:
- A flexible modular framework allowing Huawei to change booth layouts depending on the event footprint — from compact booths to larger island formats.
- Custom product display plinths and demo stations, designed to house both commercial and residential FusionSolar units.
- Rebrandable wall panels and re-skinnable graphic zones for fast turnaround between events and evolving messaging as product lines shift.
- Bold 3D illuminated acrylic logos for both Huawei and FusionSolar, delivering strong brand presence even in smaller footprints.
- A design language combining natural timbers, textured surfaces, and clean white architecture, reinforcing both sustainability and premium product design.
- Integrated AV touchpoints to assist with product education, technical explanations, and dynamic storytelling.
- Dedicated meeting zones using softer materials and warm lighting for the welcoming environment needed for key account discussions.
This hybrid approach allowed Huawei to scale its presence gradually—introducing subtle brand cues early on, then amplifying visibility over time as FusionSolar re-grew its market footprint in the United Kingdom.
The Result
The new design system delivered a consistent, high-impact presence across Huawei’s British trade show schedule.
Key results:
- A recognisable FusionSolar trade show identity that could be deployed across multiple shows with minimal additional production.
- The modular system allowed Huawei to showcase different product configurations quickly and cost-effectively.
- Each meeting space comfortably supported 25–50 meaningful conversations per event, helping drive commercial discussions with installers, distributors, and partners.
- The illuminated Huawei and FusionSolar branding had a major visual impact, significantly improving stand visibility across the crowded venues.
- A blend of custom and modular elements ensured the stand felt premium, cohesive, and scalable, supporting both small and large events without reinventing the booth each time.
- The phased visibility strategy worked: Huawei gradually increased FusionSolar’s presence from a subtle introduction to a bold, prominent brand message over the 18-month campaign.
- Client feedback was full of praise, noting the balance of aesthetics, functionality, and long-term cost efficiency.
To conclude, the project provided Huawei with a future-proof trade show system that supports their re-entry into the UK solar market, all while giving them the flexibility needed for a multi-show national strategy.
