UK exhibition industry news & insights

Making An Impression, The First Time Around Exhibiting for the first time involves more decisions than most people anticipate, and most of the important ones need…

“Was it worth it?” This is the question every exhibition budget holder asks after a show. The challenge is that most exhibitors struggle to answer precisely…

Choosing the right exhibition stand builder saves you more than just money. A stand that arrives on build day with missing panels, graphics printed at the…

The most common mistake UK businesses make when planning their first exhibition is treating the stand as a single cost. It is not. There are two…

What UK Businesses Need To Know Manchester Central is different from every other venue in this guide. ExCeL, the NEC, and the SEC are purpose-built exhibition…

What UK Businesses Need To Know The Scottish Event Campus, known as the SEC, is Scotland’s largest exhibition and conference venue and the only purpose-built exhibition…

What UK Businesses Need To Know The NEC is the largest exhibition venue in the UK. With 20 interconnected halls and around 186,000 sq m of…

What to Know Before You Book A Stand Olympia London is one of the most recognised exhibition venues in the country. It sits in Kensington, less…

What UK Businesses Need To Know Before You Book ExCeL London is the largest exhibition centre in London. Sitting on 100 acres in the Royal Docks,…

Not everything has to go digital. Around the world, many people continue to enjoy games played in person, while sitting around a table. Think of timeless…

Kevin McCloud’s hit TV series has evolved. What was once just a living room staple is now also an inspirational UK B2B phenomenon! As a home…

Not all trade shows have to be so formal. Outdoor trade shows are fast becoming a highlight of the UK exhibition calendar. These events are both…

Planning a trip to the NEC Birmingham? The UK’s largest event space has a complex parking system that caters to everything from motorcycles to electric vehicles….

Driving to your next exhibition at the ExCeL? Parking at London’s largest event venue can be as complicated as the city itself, especially if you’re new…

We’ll start with the bottom line: attention is scarce, venues are noisy, and “one-size-fits-all” is invisible. Nowadays, B2B exhibition attendees demand personalised experiences. Your product might…

With free attendance, 150 brands, and dozens of live demos, the Lakes Hospitality Trade Show is a hidden gem amongst other UK exhibitions. Located up in…

Have you ever looked at an exhibition company’s website, seen a UK, European, or US address, and thought: “They’re not local, this is probably going to…

Conferences and exhibitions are essential events in many industries. They bring together businesses, organisations, and event planners to showcase their products, services, and ideas. These events…

The Installer Show is one of the UK’s premier exhibition events, focusing on the heating, water, air, and energy sectors. An NEC event in Birmingham, it…

The BETT Show is one of the biggest education technology (EdTech) exhibitions in the world, with over 700 exhibitors and more than 37,000 attendees present over three days. It’s all aimed…

For international brands seeking to establish or expand their presence in the United Kingdom, B2B events and exhibitions offer a strategic entry point into one of…

Exhibiting at an exhibition can be one of the most powerful moves in your marketing strategy if it’s managed well. And yet, with so many moving…

Greeting customers is one of the fundamental basics of exhibiting at B2B exhibition events, and the first step toward increased customer satisfaction. Think about it: every…

Let’s face it: in a bustling venue full of intimidating trade professionals, standing out can be a Herculean task. At the same time, we all know…

In our article on the exhibitor benefits of SMART objectives, we discovered that simply trying to sell as much as possible won’t work well as your…

In our informative article on event objectives, we uncovered the SMART goal-setting criteria that you can use to navigate the lucrative world of B2B (business-to-business) exhibitions….

Are your exhibition appearances generating the real business results you need? As a CEO, marketing manager, or event planner, you know that simply showing up isn’t…

In the competitive landscape of business-to-business (B2B) industries, attracting potential clients to your exhibition stand is no simple feat. That’s where B2B exhibition marketing comes into…

As with exhibition stands themselves, selling at exhibitions has become an art form nowadays. Think about it, with business competitors packed around you in an exhibition…